Ebiquity provides you with the necessary data and insights to
continuously improve your advertising ROI in the following
ways:
- More efficiently set your advertising budget
- More effectively develop your creative and media
strategies
- Better understand and react to competitor price changes
- Keep of abreast of ad trends and get creative inspiration from
beyond your sector
Everything can be accessed through our secure website or through
alerts and reports that we tailor to your needs and send directly
to your inbox.
The importance of advertising intelligence
Right now, consumers are more sensitive to advertised price
changes. These messages are changing more rapidly than ever
because of the dynamic nature of digital media and the sheer speed
word of mouth travels online. At a time when it is getting
increasingly harder to do, competitor monitoring has never been as
important.
For how we can help improve your advertising ROI:
Call us on +61 (0) 2 9923 0608 or email us
Coverage
We digitally capture and catalogue the first execution of new ads
in Australia and also collect the event and placement detail.
Combined with Ebiquity's international content sourced from
over 80 countries, we have Australia's largest ad library of over 5
million ads.
Television
In Australia we monitor new creative and event data for both
Subscription and Free-To-Air TV. Using the very latest "pattern
matching" technology we comprehensively monitor all advertising on
the 5 metropolitan capitals of Sydney, Melbourne, Brisbane,
Adelaide and Perth; And exclusively monitor 50 Subscription TV
Channels. We also monitor new creative from selected regional
channels and New Zealand. Our TV archive dates back to 1981, making
our library of ads the most comprehensive in Australia.
Press
Over 30,000 ads are monitored each year from all the metropolitan
newspapers, key regional dailies and mainstream magazines. Ask our
client service team to send you our reading list.
Radio
Monitoring over 60 radio stations from around Australia we collect
both new creative and event data, making our radio coverage
unrivalled in Australia.
Internet
New banner ads from the top Australian websites are downloaded and
stored ready for your order, along with their exact placement
detail.
Outdoor
We photograph billboard ads in the Sydney market as they appear to
the public.
International
Our global coverage is unsurpassed. Television, cinema, radio,
press and internet ads from over 80 countries are available and can
be delivered to you same day.
For how we can help improve your advertising ROI:
Call us on +61 (0) 2 9923 0608 or email us
