Our approach to data-driven marketing helps brands around the world optimize the efficiency and effectiveness of their paid, earned and owned marketing communications.
The software and insights to understand what is being said about brands, and how best to adjust communication strategy.
Research, analytics and platforms to improve the impact of activity on core performance metrics.
Proprietary tools and analysis to hold agencies to account and improve future spend performance.
Greater brand and business performance
We collect, aggregate and analyze vast amounts of online and offline marketing data to enable our experts to provide brands with a better understanding of what is going on in their market, how they are performing, and what they can do to improve. Our consultancy and software services are built upon this data, expertise and our independence from the media transaction process. Across the three areas of our business, we enhance brands’ capabilities, instil greater accountability and assist their pursuit of transparency with their agency partners.
Questions we answer for clients
Ebiquity isn't owned by people who buy or sell media. This means we always recommend what is best for our clients when helping them answer...
- What impact does our marketing activity have on business performance (particularly in the area of media and communications)? How can we deliver improved ROI?
- What results is our digital activity really achieving?
- How can we best evaluate agency performance?
- What effect is our paid and earned activity having on our reputation?
- What can we learn from our competitors communication strategies?
Ebiquity In Brief
We work with 1,200+ clients worldwide including 91 of the top 100 global advertisers
Last year we analyzed $20bn of media spend from over 300 brands
Global expertise and offices in 12 countries
We’ve conducted 500 effectiveness projects evaluating $16bn of marketing spend
Our advertising database contains over 20 million creative executions from over 80 countries
Our reputation research has helped over 500 world class clients while winning 89 industry awards
Employing over 750 people with agency, client and consultancy backgrounds
London Stock Exchange AIM-listed with over $100m turnover
Response Issue 14
Published on Monday, January 20, 2014
Welcome to Response, Ebiquity’s quarterly publication on international marcoms. Issue 14 includes independent research into ’what defines a successful brand’, ISBA’s Bob Wootton discusses transparency, we compare Johnnie Walker’s UK and US communication messages. Plus advice and thought leadership on search engine best practice, predictive analytics, mobile apps, auto-mated media planning and the key issues for media
Ebiquity cements its capabilities in China with its acquisition of CMCG
Published on Friday, January 10, 2014
Ebiquity has today announced its acquisition of China Media Consulting Group Limited (CMCG), the leading independent media auditing and benchmarking company in China. The deal formalizes the ongoing relationship between the two companies and further improves Ebiquity’s ability to measure the value brands’ receive from their media investments across world’s biggest advertising markets. CMCG was
UK Market Forecasts 2014
Published on Friday, November 29, 2013
Here are the 2014 UK Market Forecasts from Ebiquity with information on national press, TV, online and out-of-home media. Some key Headlines: TV revenue increases Continued decline in demand for the newspaper format VOD budgets will continue to grow in 2014 To download the 2014 forecasts in full, please enter your e-mail below