The experienced team at Ebiquity have been operating in Australia and New Zealand media for the past three decades. A substantial investment in technology processes and people over that time have been a hallmark of the business which now provides data driven independent information and advice to help our more than 100 clients across the region.
Media Value Measurement
Our Media Value Measurement team, formally known as Faulkner Media Management, now rebranded as Ebiquity, is focused on helping advertisers find a path through the media landscape to greater effectiveness, and thus better results, from media.
We do this though a range of consultancy training, coaching and benchmarking services :
Training – We have developed a range of training workshops which are designed to raise the confidence of marketers to brief agencies correctly, challenge their strategic responses and work better together. Our experienced trainers have trained over 350 marketers in our digital media one day workshop since 2011 and more than 2,000 in our two day media process workshop since we began in the early 90s.
Coaching and Consultancy – As the media landscape continues to fragment and increase in complexity, our coaching services provides independent advice when it is needed most. We conduct media process reviews, uncover brand problems and improve briefs, help brand teams challenge plans and strategies, conduct agency reviews, advise on agency remuneration and give marketers the confidence to ask the right questions of their agency partners.
Benchmarking - At Ebiquity we ask the tough questions to determine what’s working with clients’ campaign and what’s not. We help them set goals, identify how improvements can be achieved and monitor the changes. We also help brands benchmark performance against what other advertisers are doing. Through our experience, judgement and willingness to challenge accepted beliefs, we continually improve the performance of our clients’ campaigns.
Forthcoming training sessions
Our next open media process workshop will be conducted in Sydney on 23 October 2015. Please contact David Newman at email@example.com for more information and to reserve your place.
Ebiquity is the leading advertising intelligence provider in Australia. Our Sydney team monitor almost 15million competitive ads per year for our clients, across all main media, TV, online, newspapers, radio, magazines and outdoors. We provide analysis and insights to brand-owners, industry associates, Government departments, creative and media agencies.
Forensic media auditing is a specialist skill which our team at FirmDecisions in Melbourne undertake on behalf of our clients. In most cases, FirmDecisions' detailed reviews of transactions help improve contracts with, and confidence in, their agency. The FirmDecisions team, made up of ex-agency finance staff, are frequent visitors to agencies. They know what to expect and where to look, even for the biggest and most complex clients. FirmDecisions work with three quarters of the world's biggest advertisers.
Chief Executive Officer
Managing Director, Advertising Intelligence Asia Pacific
Managing Director, South East Asia
Director of Insight
Business Development Manager
Client Services Director
Client Services Director
Client Services Director
Managing Director, Firm Decisions, APAC
We are motivated by driving improvement. Our focus is to help our clients achieve continual improvement throughout the whole campaign development process. Not simply collecting data, ads, reporting and auditing but searching for ideas, opportunities and insights. That's why many of our clients have worked with us continually for over 15 years.
Eric Faulkner, CEO Ebiquity Asia Pacific
TV advertising clutter in Australia
Published on Wednesday, December 31, 2014
Despite the digital explosion, TV is still the main brand-building medium for big advertisers in Australia. Advertising clutter – the sheer volume of advertising consumers encounter daily – makes it hard for ads to achieve their fundamental goal: to differentiate and be noticed. Aaron Rigby navigates through the clutter. In recent months, two of the
Ebiquity in the press: Have we already reached the bottom of the well on price?
Published on Tuesday, October 21, 2014
Eric Faulkner, CEO of Ebiquity’s Australian, NZ & SE Asian offices talks to Australian media and marketing magazine, Mumbrella. Amid debate around elements of the client agency relationship, Eric asks if both clients and agencies have both unwittingly conspired to destroy each other. Click here to read the full article. Content originally published via the Mumbrella website 16/10/14.
Faulkner Media Management becomes Ebiquity
Published on Friday, September 26, 2014
Faulkner Media Management (FMM) has grown to become Asia-Pacific’s largest and more importantly, most trusted, independent media consultancy. Established by Eric Faulkner in 1988, its team of thirty media professionals now provide advice, coaching support, training and unique media benchmarking services to more than 100 clients across seven countries in South East Asia, New Zealand