Ebiquity is the leading advertising intelligence provider in Australia. Our Sydney team monitor almost 8million competitive ads per year on behalf of clients. We provide analysis and insights to brand-owners, creative and media agencies, Government departments and industry associations. We have over 30 years’ experience and were previously The Television Register and subsequently Xtreme Information.
Media Value Measurement
Our Faulkner Media Management team have been providing independent media consultancy to brands since 1988. We work with advertisers to help them continually improve the value they achieve from media. We work collaboratively with more than 90 clients and their media agencies all over the world including Australia, Indonesia, Malaysia, New Zealand, the Philippines and Thailand.
Our Sydney based team of 27 comprises media professionals with experience from every continent. This experience spans media agency, digital, UK media consultancy, client and even media sales. We have a full-time software team that develops and maintains our proprietary software – Spotlight and MediaFocus. All this experience ensures we deliver insights to our client marketing teams, which make a difference.
Our FirmDecisions teams in Melbourne and Singapore undertake financial and media compliance work on behalf of brands in the area.
In addition we draw in expertise from other Ebiquity teams to improve our clients’ effectiveness in earned media and to optimise their marketing performance.
CEO, Faulkner Media Management
Managing Director, Advertising Intelligence Asia Pacific
Director of Insight
Business Development Manager
Senior Account Manager, Client Services
Managing Director, Firm Decisions, APAC
We are motivated by driving improvement. Our focus is to help our clients achieve continual improvement through the whole campaign development process, not simply reporting and auditing the outcome. We focus not simply on cost efficiency but also on quality, value and effectiveness. That is why so many of our clients have worked with us continually for over 15 years.
Eric Faulkner, CEO Faulkner Media Management
Response Issue 14
Published on Monday, January 20, 2014
Welcome to Response, Ebiquity’s quarterly publication on international marcoms. Issue 14 includes independent research into ’what defines a successful brand’, ISBA’s Bob Wootton discusses transparency, we compare Johnnie Walker’s UK and US communication messages. Plus advice and thought leadership on search engine best practice, predictive analytics, mobile apps, auto-mated media planning and the key issues for media
Ebiquity in the Press – Banks and Insurers Spent $1.4 Million On Ads Reassuring Customers During The NSW Bushfires
Published on Thursday, October 31, 2013
Ten days may be a long time in advertising, however, victims of the relentless and destructive bushfires across New South Wales, Australia in October, were rapidly reassured of support from financial institutions, Insurance companies and fundraising appeals through $1.4 million advertising blitz in Newspapers and Radio, according to a report by Ebiquity research. You can
Response Issue 13
Published on Friday, October 4, 2013
Welcome to Response, Ebiquity’s quarterly publication on international marcoms. In Issue 13 we talk about the impact of the proposed Ominicom/Publicis conglomerate, the causes of fraudulent internet traffic, how 02′s German and UK communications compare, Stratigent’s take on Big Data, how Wickes embraced econometrics and why Russia’s reputation is in the spotlight. Issue 13 contents: