Monitoring and insight to provide the competitor intelligence necessary for effective comms planning.
We enable businesses and their agencies to understand what is being said to consumers about the brands in their market, via advertising and in earned and owned channels. Across the world we monitor advertising spend and creative messaging and capture online news and social media mentions too. Our teams analyze this data to establish what is being said and how widely it is being communicated. We work with clients to assess the likely impact, and to develop successful advertising and communication strategies to seize opportunities and guard against threats to their brand.
Market Intelligence explained
Questions we answer for marketers, PR, corporate comms, insight teams and agencies
- How are our competitors’ media or messaging strategies changing, and what can we learn from them?
- What are people really saying about my brand online?
- How can I protect our brand from misuse by partners or third parties?
- What are our competitors saying about themselves…where are they saying it… and how much are they spending?
Market Intelligence In Brief
Comprehensive Advertising Database
The largest international advertising database; 20 million creatives spanning all media and 80+ countries
Category experts viewing over 2,000 ads each month
Nearly 40 years advertising intelligence experience
Analyzing billions of social interactions across multiple global platforms in real time.
Our reputation research has helped over 500 world class clients while winning 90 industry awards
A network of native speakers and translators
Tailored delivery via SaaS, workshops, scorecards, alerts, reports and presentations
Diverse Client Base
Working with over 200 businesses
Ebiquity UK Media Forecasts for 2015 – January 2015 Revision [Download]
Published on Wednesday, January 21, 2015
Original 2015 Media Forecast released in November, 2014. Current version includes updated figures from January 2015. Strong performances for TV and Out-of-Home in 2014 and a recovering economy have led Ebiquity to forecasts upwards for the UK’s media market. Last year, we confessed to an overweening pessimism when forecasting 2013 over 2012: the truth
2015 – The year when brands digitize, socialize, and get up close and personal
Published on Wednesday, December 31, 2014
2014 will be remembered in marketing circles as the year Apple launched the iPhone 6 and the year social media-powered fundraising reached new heights with the Ice Bucket Challenge. At the dawn of the New Year, Ebiquity’s Martin Broad casts his eye forward to explore what trends will emerge in 2015, and what brands will
US Advertising – Second Round of Holiday 2014 Ads
Published on Sunday, December 7, 2014
Take a break from the hectic seasonal festivities and catch up with the latest holiday breaking creative from the US. Enjoy! BUDWEISER Tis the season to reconnect with long-distance friends! Budweiser asks consumers to round up their #HolidayBuds as endearing footage captures emotional (AKA tipsy) pleas to reunite with old pals. Follow-up videos spotlight the