Monitoring and insight to provide the competitor intelligence necessary for effective comms planning.
We enable businesses and their agencies to understand what is being said to consumers about the brands in their market, via advertising and in earned and owned channels. Across the world we monitor advertising spend and creative messaging and capture online news and social media mentions too. Our teams analyze this data to establish what is being said and how widely it is being communicated. We work with clients to assess the likely impact, and to develop successful advertising and communication strategies to seize opportunities and guard against threats to their brand.
Market Intelligence explained
Questions we answer for marketers, PR, corporate comms, insight teams and agencies
- How are our competitors’ media or messaging strategies changing, and what can we learn from them?
- What are people really saying about my brand online?
- How can I protect our brand from misuse by partners or third parties?
- What are our competitors saying about themselves…where are they saying it… and how much are they spending?
Market Intelligence In Brief
Comprehensive Advertising Database
The largest international advertising database; 20 million creatives spanning all media and 80+ countries
Category experts viewing over 2,000 ads each month
Nearly 40 years advertising intelligence experience
Analyzing billions of social interactions across multiple global platforms in real time.
Our reputation research has helped over 500 world class clients while winning 90 industry awards
A network of native speakers and translators
Tailored delivery via SaaS, workshops, scorecards, alerts, reports and presentations
Diverse Client Base
Working with over 200 businesses
US Advertising – Second Round of Holiday 2014 Ads
Published on Sunday, December 7, 2014
Take a break from the hectic seasonal festivities and catch up with the latest holiday breaking creative from the US. Enjoy! BUDWEISER Tis the season to reconnect with long-distance friends! Budweiser asks consumers to round up their #HolidayBuds as endearing footage captures emotional (AKA tipsy) pleas to reunite with old pals. Follow-up videos spotlight the
Exploring Experiential and Consumer Engagement
Published on Friday, November 7, 2014
This month we had a look at the ever evolving world of experiential marketing in an attempt to highlight best practices and identify the latest trends. It was interesting to find that experiential activity seems to naturally fit into what we feel are the 4Es of experiential marketing; educational, emotive, entertainment and exFEARiential. Educational –
Ebiquity in the press: Staying ahead of the Crisis Curve
Published on Monday, November 3, 2014
As Warren Buffet aptly put it: “It takes 20 years to build a reputation and five minutes to ruin it.” This is especially true in today’s digital ecosystem, where every stakeholder has a bullhorn and word travels at lightning speed. This reality hasn’t escaped notice among corporations: reputation was the top risk-related concern cited by