Monitoring and insight to provide the competitor intelligence necessary for effective comms planning.
We enable businesses and their agencies to understand what is being said to consumers about the brands in their market, via advertising and in earned and owned channels. Across the world we monitor advertising spend and creative messaging and capture online news and social media mentions too. Our teams analyze this data to establish what is being said and how widely it is being communicated. We work with clients to assess the likely impact, and to develop successful advertising and communication strategies to seize opportunities and guard against threats to their brand.
Market Intelligence explained
Questions we answer for marketers, PR, corporate comms, insight teams and agencies
- How are our competitors’ media or messaging strategies changing, and what can we learn from them?
- What are people really saying about my brand online?
- How can I protect our brand from misuse by partners or third parties?
- What are our competitors saying about themselves…where are they saying it… and how much are they spending?
Market Intelligence In Brief
Comprehensive Advertising Database
The largest international advertising database; 20 million creatives spanning all media and 80+ countries
Category experts viewing over 2,000 ads each month
Nearly 40 years advertising intelligence experience
Analyzing billions of social interactions across multiple global platforms in real time.
Our reputation research has helped over 500 world class clients while winning 90 industry awards
A network of native speakers and translators
Tailored delivery via SaaS, workshops, scorecards, alerts, reports and presentations
Diverse Client Base
Working with over 200 businesses
CEO, Ebiquity UK
Author: Morag Blazey - Published on Wednesday, September 3, 2014
Brands can change what they stand for and what their customers and stakeholders think of them. But it takes committed hard work and more than just a social media firestorm to build and sustain a new positioning, shows Morag Blazey, CEO of Ebiquity UK. A good definition of brand reputation is what it stands for
The new four P’s of PR
Published on Wednesday, September 3, 2014
To be taken seriously in the C-suite, PR needs to deliver tangible benefits that the C-suite respects, understands, and can measure. Director of Ebiquity Reputation, Sam Knowles, urges communicators to stand up and be counted. Ebiquity recently commissioned Helen Dunne, editor of CorpComms magazine, to ask the heads of comms and marketing in global businesses
Can marketing and communications ever live in harmony?
Published on Tuesday, June 17, 2014
Helen Dunne, Editor of CorpComms magazine, has spent the past two months talking to the heads of comms and marketing at leading UK and global businesses. In this first overview of her research, Helen reveals that the reality of integrated marcomms is perhaps rather closer than many have suspected. “The trouble with marketing and communications