Monitoring and insight to provide the competitor intelligence necessary for effective comms planning.
We enable businesses and their agencies to understand what is being said to consumers about the brands in their market, via advertising and in earned and owned channels. Across the world we monitor advertising spend and creative messaging and capture online news and social media mentions too. Our teams analyze this data to establish what is being said and how widely it is being communicated. We work with clients to assess the likely impact, and to develop successful advertising and communication strategies to seize opportunities and guard against threats to their brand.
Market Intelligence explained
Questions we answer for marketers, PR, corporate comms, insight teams and agencies
- How are our competitors’ media or messaging strategies changing, and what can we learn from them?
- What are people really saying about my brand online?
- How can I protect our brand from misuse by partners or third parties?
- What are our competitors saying about themselves…where are they saying it… and how much are they spending?
Market Intelligence In Brief
Comprehensive Advertising Database
The largest international advertising database; 20 million creatives spanning all media and 80+ countries
Category experts viewing over 2,000 ads each month
Nearly 40 years advertising intelligence experience
Analyzing billions of social interactions across multiple global platforms in real time.
Our reputation research has helped over 500 world class clients while winning 90 industry awards
A network of native speakers and translators
Tailored delivery via SaaS, workshops, scorecards, alerts, reports and presentations
Diverse Client Base
Working with over 200 businesses
Data without insight is worthless
Published on Monday, March 31, 2014
We all know that data is big and getting bigger at an exponential rate. But just how big is Big? In their critically-acclaimed book – Big Data, A Revolution That Will Transform How We Live, Work, And Think – Viktor Mayer-Schönberger and Kenneth Cukier calculated that, by the end of 2013, there were an estimated
Reputation measurement starts to grow up
Published on Tuesday, March 4, 2014
The great and the good of the reputation measurement world gathered in London last week for a fast, action-oriented conference on PR analytics, under the smart aegis of PR Moment. Clients, agencies, and measurement companies, drawn from the private and public sector, were kept on-track by representative industry bodies including AMEC and the CIPR. PR
Ebiquity in the Press: Play is the cornerstone of creative learning
Published on Thursday, February 27, 2014
According to a survey conducted by LEGO Education and Ebiquity, teachers believe that greater use of creative approaches is needed in the classroom to help students acquire essential skills for the future, and that the current curriculum, with its emphasis on teaching to the test, doesn’t do enough to help creativity flourish. Ebiquity conducted interviews taking place between