Research, analytics and platforms to improve the impact of activity on core performance metrics
We enable businesses to optimize their performance against the metrics that matter to them, such as footfall, cost per acquisition, sales and profit. Because we have no vested interests in any marcomms channels, we’re able to provide truly objective analyses and recommendations. By applying research, analysis and advanced statistical modeling to activity and effect data, we help clients to attribute the impact of different marketing communications activity on performance. As a result, our clients can adjust their budgets, media and message mix to improve return on investment.
Marketing Performance Optimization explained
Marketing Performance Optimization
Questions we answer for marketing, insight, analytics and commercial teams
- What is the business impact of our marketing investments?
- How do consumers and stakeholders feel and act toward our brand?
- Is our analytics program delivering optimized results?
- How do I make sure the right data is in front of the right people?
Marketing Performance Optimization In Brief
No vested media interests - our advice is always objective and non-partisan
Sophisticated statistical analysis methods and tools
500+ effectiveness projects evaluating $16bn of marketing spend
Over 200 analysts monitor content from 50,000+ media channels across the globe
Head of Reputation Research, Ebiquity
Author: Catherine Griffin - Published on Tuesday, April 22, 2014
Last week’s calamitous financial results for the Co-operative Group – an annual loss of £2.5bn of which £2.1bn was incurred by the Bank – show that there are still reputational lessons to be learned by leaders in the financial sector, six full years after the global financial crisis. It still seems like a long way
Predictive Analysis – Research to plan, not just to justify
Published on Wednesday, January 15, 2014
Ben Lloyd sees great value in putting research at the heart of the communications planning process in addition to using it to justify the impact of previous campaigns. Welcome to the world of predictive analytics. Scientists do research to test their hunches – that there’s a ‘God particle,’ that new pills can make sad people
Published on Monday, June 24, 2013
Identifying which elements of an online campaign contribute towards success is a real challenge for brands. Federica Aperio explains What’s the problem? The concept of Marketing Effectiveness was first seriously introduced back in 1998 with the publication of Robert Shaw’s Improving Marketing Effectiveness where he once and for all solidified the concept that marketing was