Research, analytics and platforms to improve the impact of activity on core performance metrics
We enable businesses to optimize their performance against the metrics that matter to them, such as footfall, cost per acquisition, sales and profit. Because we have no vested interests in any marcomms channels, we’re able to provide truly objective analyses and recommendations. By applying research, analysis and advanced statistical modeling to activity and effect data, we help clients to attribute the impact of different marketing communications activity on performance. As a result, our clients can adjust their budgets, media and message mix to improve return on investment.
Marketing Performance Optimization explained
Marketing Performance Optimization
Questions we answer for marketing, insight, analytics and commercial teams
- What is the business impact of our marketing investments?
- How do consumers and stakeholders feel and act toward our brand?
- Is our analytics program delivering optimized results?
- How do I make sure the right data is in front of the right people?
Marketing Performance Optimization In Brief
No vested media interests - our advice is always objective and non-partisan
Sophisticated statistical analysis methods and tools
500+ effectiveness projects evaluating $16bn of marketing spend
Over 200 analysts monitor content from 50,000+ media channels across the globe
Ebiquity in the press – Last-Minute Shoppers Spread Holiday Cheer
Published on Wednesday, December 17, 2014
A vast majority of Americans are extending their holiday shopping, with more planning to shop last minute (79% vs. 75% in 2013) and 64% shopping the day after Christmas (on par with 2013), according to the latest . Perhaps emerging as a rival for traditional shopping holidays like Black Friday, the day after Christmas is
Integrated Comms & Marketing: We’re not there yet
Published on Monday, July 14, 2014
by Amy Wright, Account Director, Reputation “Everything stems from social” “We’re still on the journey” “All direct reports have broad experience across disciplines, but people tend to have their media relations hat on or brand hat on. When it comes to planning and measurement, this gets in the way of integration” Following on
Programmatic media trading: how can advertisers get maximum benefit?
Published on Tuesday, June 17, 2014
This year’s buzzword in the advertising media is ‘programmatic’: otherwise known as automated media trading. Media agencies, vendors and supply-chain players all want to encourage advertisers to adopt programmatic buying and thereby enjoy supposedly enhanced targeting, greater effectiveness, and improved cost. Agencies aim to persuade advertisers, and especially branded goods clients, to move budget into