Objective recommendations that drive business performance

Ebiquity is ideally positioned to evaluate the effectiveness of media, promotions and other marketing activity. This is because we are independent of the media buying and selling chain; this guarantees our analysis and recommendations come only from the data and not any vested interest. We help our clients answer questions such as: “How can we make better planning decisions?”, “How can we make our budgets go further?” and “What is the business impact of our marketing investments?”

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  Test & Control
Wickes Financial Services

Circle ROI Effectiveness

Forward-looking

The traditional approach to marketing effectiveness is backward-looking: did it work? We like to use our analysis in a forward-facing way. We work with our clients to ensure our findings are put into practice in their marketing plans. This stops waste before it happens, and ensures that all money that is signed off is being used in the best possible way.

Examples of our work:-

For a major Retailer, we created an improved media plan that would add c. £20m in profit to the client’s business.

For a Financial Services provider, we created a test and learn programme for new initiatives generating c. £35m in profit per year.

For an FMCG company, we continue to support a do-learn-do programme which has led to 4x sales increase, and 9x media ROI increase, through better product launches, better promotions strategy and better media strategy.

Technical expertise and media knowledge

Our consultants combine deep media knowledge, statistical skills and business acumen. We use a wide range of statistical tools and techniques to underpin our analysis. We match the statistical approach to the specific client situation. Where there is not an already established approach that meets client requirements, we use our expertise to develop unique statistical solutions to solve unique problems.

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Marketing ROI & Effectiveness

Questions we answer for marketing, insight and sales teams

  • How can we make better planning decisions?
  • How can we make our budgets go further?
  • What is the business impact of our marketing investments?
  • How can I bring key data and insights together in one place to present one version of the truth to my business?

Marketing ROI & Effectiveness In Brief

  • Objective

    Objective

    No vested media interests; - we identify what's good for clients, NOT what's good for us

  • Actionable

    Actionable

    Ensure the findings we provide are utilized going forward

  • Experience

    Experience

    700+ effectiveness projects evaluating $18bn of marketing spend

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Ebiuity Opinion
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    Published on Tuesday, June 17, 2014

    This year’s buzzword in the advertising media is ‘programmatic’: otherwise known as automated media trading. Media agencies, vendors and supply-chain players all want to encourage advertisers to adopt programmatic buying and thereby enjoy supposedly enhanced targeting, greater effectiveness, and improved cost. Agencies aim to persuade advertisers, and especially branded goods clients, to move budget into

  • The eyes have it: innovations in eye-tracking software
    Published on Tuesday, June 17, 2014

    Martin Radford, Director at Ebiquity, and Mike Follett, MD of attention technology company Lumen Research, consider how eye-tracking can reveal the true value of media. The more attention people pay to a subject, the deeper they encode it, the better they recall it, and the more likely they are to act upon it. Many ads,

  • TV remains the most effective way to advertise
    Published on Tuesday, June 17, 2014

    Despite the recession and rapid advent of social platforms on smartphones and tablets, TV has retained its dominance as the most effective way to advertise, delivering more profit than any other form of commercial communication. TV advertising has become more efficient in the last three years, generating significantly more online interaction, as the trend toward