Objective recommendations that drive business performance
Ebiquity is ideally positioned to evaluate the effectiveness of media, promotions and other marketing activity. This is because we are independent of the media buying and selling chain; this guarantees our analysis and recommendations come only from the data and not any vested interest. We help our clients answer questions such as: “How can we make better planning decisions?”, “How can we make our budgets go further?” and “What is the business impact of our marketing investments?”
The traditional approach to marketing effectiveness is backward-looking: did it work? We like to use our analysis in a forward-facing way. We work with our clients to ensure our findings are put into practice in their marketing plans. This stops waste before it happens, and ensures that all money that is signed off is being used in the best possible way.
Examples of our work:-
For a major Retailer, we created an improved media plan that would add c. £20m in profit to the client’s business.
For a Financial Services provider, we created a test and learn programme for new initiatives generating c. £35m in profit per year.
For an FMCG company, we continue to support a do-learn-do programme which has led to 4x sales increase, and 9x media ROI increase, through better product launches, better promotions strategy and better media strategy.
Technical expertise and media knowledge
Our consultants combine deep media knowledge, statistical skills and business acumen. We use a wide range of statistical tools and techniques to underpin our analysis. We match the statistical approach to the specific client situation. Where there is not an already established approach that meets client requirements, we use our expertise to develop unique statistical solutions to solve unique problems.
Marketing ROI & Effectiveness
Questions we answer for marketing, insight and sales teams
- How can we make better planning decisions?
- How can we make our budgets go further?
- What is the business impact of our marketing investments?
- How can I bring key data and insights together in one place to present one version of the truth to my business?
Marketing ROI & Effectiveness In Brief
No vested media interests; - we identify what's good for clients, NOT what's good for us
Ensure the findings we provide are utilized going forward
700+ effectiveness projects evaluating $18bn of marketing spend
Client Insights: Wickes – It’s got our numbers on it
Published on Monday, September 30, 2013
Econometric modeling is a vital tool not just for marketing but also the wider business and needs to be balanced with commercial pragmatism, says Rob Murray, Marketing Director at Wickes. If you wanted to pick a good time to ask for an increase in marketing budgets, 2008 probably wasn’t the year. But not only did
Ebiquity in the press – TV as driver of success
Published on Thursday, April 25, 2013
Decision makers in marketing and media should be set aside money to play with and gain experience in new forms of communication say Andrew Challier and Ralf Schweitzer. When Ebiquity conducted a review of our econometric modelling database (more than 3,000 econometric models) for Thinkbox in the UK, the aim was to establish whether the
The procurement paradox
Published on Monday, March 4, 2013
Marketing’s equivalents to “motherhood” and “apple pie” are “ROI” and “value”. You’ll struggle to find a single senior marketer who won’t say that these two things are critical to their teams. The stats don’t lie: when we worked with the World Federation of Advertisers last year on a survey with its members, we saw that