Proprietary tools and services to hold agencies to account and improve transparency and media performance.

We enable businesses to measure the cost-efficiency of their agencies’ media buying, and assess the quality of their planning and execution both, offline and online.

We use proprietary tools, methods and benchmark pools and apply extensive knowledge of the local media markets in which we operate to analyze the actual performance of our clients’ media budgets and how their agencies are performing. As a result, our clients can hold their agencies to account – often with a direct saving – and drive future planning and buying based on independent, data-driven insights.

Media Value Measurement explained

Media Value Measurement

Questions we answer for media, marketing, and procurement teams

  • How can I improve the value we get from our media spend?
  • Which is the right agency for us and how do we best reward them?
  • How do I tell whether our agencies are delivering and how they are performing?

Media Value Measurement In Brief

  • World Experts

    World Experts

    The world’s leading specialist - last year we analyzed $20bn of media spend from over 300 brands

  • Largest Database

    Largest Database

    The world’s largest cost database ($41bn pool)

  • Advanced Tools

    Advanced Tools

    Market-leading processes, tools and methodologies

  • Endorsed


    Effectiveness partners of World Federation of Advertisers

  • Market Expertise

    Market Expertise

    Experienced practitioners with agency and advertiser backgrounds in all major markets

Related Services

Ebiuity Opinion
  • Where is this global media cost focus taking us?
    Published on Tuesday, March 11, 2014

    Buying media used to be about finding great ways to connect with consumers; now it’s about how to get ads aired cheapest. This race to the bottom makes Eric Faulkner ask: how is this global focus on cost-cutting affecting the industry? His experience in Asia-Pacific is relevant the world over. There was a mood of

  • Transparency International – A look at global media transparency
    Published on Tuesday, March 11, 2014

    The process and mechanics of buying media have never been less transparent. The consolidation of agency groups into media-buying conglomerates has drastically reduced advertisers’ visibility of and control over how deals are transacted. This collapse in transparency has become endemic in digital media, with the advent of automated agency trading desks and demandside platforms, and this is particularly significant as some major

  • Transparency at a premium in digital age
    Published on Friday, January 17, 2014

    Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency. Transparency is the hot topic for many advertisers today. Over the past year, big brand owners have increasingly wondered how to respond to agencies’ requests for contract variations, including: • Proscribing which auditors clients can use for media and compliance