Proprietary tools and services to hold agencies to account and improve transparency and media performance.
We enable businesses to measure the cost-efficiency of their agencies’ media buying, and assess the quality of their planning and execution both, offline and online.
We use proprietary tools, methods and benchmark pools and apply extensive knowledge of the local media markets in which we operate to analyze the actual performance of our clients’ media budgets and how their agencies are performing. As a result, our clients can hold their agencies to account – often with a direct saving – and drive future planning and buying based on independent, data-driven insights.
Media Value Measurement explained
Media Value Measurement
Questions we answer for media, marketing, and procurement teams
- How can I improve the value we get from our media spend?
- Which is the right agency for us and how do we best reward them?
- How do I tell whether our agencies are delivering and how they are performing?
Media Value Measurement In Brief
The world’s leading specialist - last year we analyzed $20bn of media spend from over 300 brands
The world’s largest cost database ($41bn pool)
Market-leading processes, tools and methodologies
Effectiveness partners of World Federation of Advertisers
Experienced practitioners with agency and advertiser backgrounds in all major markets
Agency Trading Desks – where are we now?
Published on Wednesday, September 3, 2014
More and more media – both online and increasingly offline or traditional – is being bought through centralized, automated Agency Trading Desks. As these become the new normal of media buying, advertisers need to demand more transparency from their agencies if the new model is to engender long-term trust. Rob Beevers explains. Programmatic media buying
Ebiquity in the press: The Dramatic Winners From the Timely Demise of One-Day TV Ratings
Published on Tuesday, August 12, 2014
FX (FOXA) made clear it wants nothing to do with the old-fashioned standard of TV ratings. The cable network warned last month it would “no longer issue releases, analysis or comments” on what the industry terms “live + same day” ratings. It’s a measure of viewership on the day a particular show airs, excluding time-shifted viewers who
The eyes have it: innovations in eye-tracking software
Published on Tuesday, June 17, 2014
Martin Radford, Director at Ebiquity, and Mike Follett, MD of attention technology company Lumen Research, consider how eye-tracking can reveal the true value of media. The more attention people pay to a subject, the deeper they encode it, the better they recall it, and the more likely they are to act upon it. Many ads,