Effectiveness

Optimise the effectiveness of your marketing mix

  • What is driving my sales?
  • How much should I spend and where?
  • How are my channels working together?
  • How do I know if our recent marketing test was successful?

Market Mix Optimisation Model thumbOur marketing effectiveness services can continuously improve the return on your (marketing) investment (ROI) by precisely quantifying the factors that drive your sales-from the very largest, to the very smallest. By 'plugging' our data-driven insights into your planning process, you can focus on the products, territories and activities which have the greatest positive impact on your bottom line.

Unrivalled breadth of experience

Our breadth of experience means that not only are we uniquely placed to enhance the effectiveness of your traditional media, but also your digital, trade promotions, sponsorship, PR activity, and advertising.

Truly objective

Because Ebiquity is not involved in the media transaction process, we have no hidden agenda when it comes to recommending the right channel mix. You can be sure that our analyses and recommendations are 100% independent and objective.

Ebiquity's marketing effectiveness clients consistently see a return on our fees of at least 5:1 and, more importantly, a significant improvement on their bottom line.

On average, our ROI clients see a performance improvement and/or cost reduction in their marketing activity which yields a return on their Ebiquity fees of at least 500%

Andrew Challier, International Practice Leader, ROI
Case Study Purple

Effectiveness Case Study

See how our marketing effectiveness services have worked for our clients.

View presentation

For how we can help improve your marketing effectiveness:

Call us on +44 (0) 20 7650 9600 or fill in our contact form

Objectivity

Our total independence from media owners and agency groups means clients can always rely on our recommendations to be evidence-based, impartial and actionable.

Experience

With unparalleled experience, data and benchmarks, our clients benefit from an ROI on our fees of at least 5:1.

Database

In the 13 years we've been delivering ROI services, our clients have entrusted us to evaluate over 500 projects accounting for around $16 billion of their marketing expenditure.

Joined-up expertise

We're uniquely placed to analyse and model our clients' marketing activity due to our joined-up approach to the communications cycle; with in-house talent across commercial advertising, PR, promotions, sponsorship and digital.

Client base

Client base We work with around 30 companies a year, many on a continuous basis - in sectors as diverse as CPG and Finance.

I can wholeheartedly recommend Ebiquity. We have an established relationship as a result of their continued over-delivery against expectations. The team is highly professional and the outputs and insights are data driven with clear evidence to support, and actionable. I consider their input to be invaluable in our planning process

Marketing Director, UK CPG
Case Study Purple

Effectiveness Case Study

See how our effectiveness services have worked for our clients.

View presentation

For how we can help improve your marketing effectiveness:

Call us on +44 (0) 20 7650 9600 or fill in our contact form

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