The huge levels of expenditure in trade promotions ($22 billion
last year in the UK alone, for example) and the growing influence
of major retailers, mean that unsuccessful and wasteful trade
promotions can cost brand owners dearly. Optimising your
promotional effectiveness therefore offers a big opportunity to
improve profitability. (And makes your trade promotion activity as
accountable as your other marketing investments.)
Our unique database of benchmarks helps you devise the most
effective promotional strategies via our best practice model.
Introducing best practice into your planning and
implementation
We'll help you with Promotional Strategy Development (not
setting the right objectives is the single biggest reason why trade
promotions can fail), model the outcomes of your promotional plan
before sign-off using our PLANIT tool (to help ensure you're fully
armed to negotiate with the retailers) then conduct a Post
Investment Review to ensure that the learnings from the campaign
can be carried forward to your next round of activity.
60% of all retail promotions are unprofitable for the brand.
Andrew Challier, International Practice Leader,
ROI
For how we can help improve your
trade promotions effectiveness:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
Objectivity
Our total independence from media owners and agency groups means
clients can always rely on our recommendations to be
evidence-based, impartial and actionable.
Experience
With unparalleled experience, data and benchmarks, our clients
benefit from an ROI on our fees of at least 5:1.
Database
In the 13 years we've been delivering ROI services, our clients
have entrusted us to evaluate over 500 projects accounting for
around $16 billion of their marketing expenditure.
Joined-up expertise
We're uniquely placed to analyse and model our clients'
marketing activity due to our joined-up approach to the
communications cycle; with in-house talent across commercial
advertising, PR, promotions, sponsorship and digital.
Client base
Client base We work with around 30 companies a
year, many on a continuous basis - in sectors as diverse as CPG and
Finance.
In the UK alone, we've analysed 15,000 FMCG trade promotions
across 30 categories
I can wholeheartedly recommend Ebiquity. We have an established
relationship as a result of their continued over-delivery against
expectations. The team is highly professional and the outputs and
insights are data driven with clear evidence to support, and
actionable. I consider their input to be invaluable in our planning
process
Marketing Director, UK CPG
For how we can help improve your
trade promotions effectiveness:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
