Sponsored broadcast brand exposure has never presented so many
options to brand owners, and with the arrival of product placement
and increased usage of online content, the age-old problem of
sponsorship measurement is set to get more difficult.
Making the complex simple
Ebiquity has experience in the area of broadcast brand exposure
in both offline (most commonly TV) and online (webisodes).
For us, there is a simple process for understanding what has been
gained from the exposure.
- Media exposure equivalence (value as well as coverage)
- A value escribed to this, based on our cost pools rather than
on a misleading rate-card method, so it is directly comparable with
other media spend
- Help in deciding how much to pay as part of your decision
making process
- Reviewing what is actually delivered from the deal
- Monitoring how delivery changes over time, which again can
inform future decisions
- If involved in the early stages, helping set up the right
measurements so that everything is in place to calculate ROI from
day one
Using advanced technology
We work closely with leading technology providers in the field
of image and brand recognition - both streamed and
retrospective. With this technology and our existing trading
audience pools, we can cover the new market of exposure within
programme content, which puts our evaluation ahead of other
existing measurement techniques.
Sponsorship Case Study
See how our sponsorship services have worked for our
clients.
View presentation
For how we can help improve your
sponsorship ROI:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
Ebiquity are uniquely placed to evaluate your sponsorship
activity because:
- We are independent from the transaction process and answer only
to you the client ensuring the objectivity and integrity of our
work.
- We have the most media expertise and the most comprehensive
media pricing databases.
- Our team of highly qualified and highly experienced
econometricians understand sales data and understand the levers
that can be used to affect sales.
- Our breadth of expertise covers digital, media, advertising, marketing effectiveness and PR.
- We provide recommendations that are both evidence-based and
actionable to help improve your business performance.
Broad experience
Our experience spans a broad range of exposure events:
- Programme sponsorships, both individual and strand
- Local and international sporting events (including full econometric
analysis of the results of all exposure generated, including PR and online exposure of
the sponsorship
- Product placement
Clients include both brand owners and broadcast production
companies. Our work can be carried out on either a UK or
international level in over 25 major international markets.
Sponsorship Case Study
See how our sponsorship services have worked for our
clients.
View presentation
For how we can help improve your
sponsorship ROI:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
