Better allocation of marketing spend could result in $45 billion more profit globally for brands each year – Nick Pugh at Thinkbox’s Perfectiveness event

by Marketing Team,
Tuesday, October 16, 2018

Perfectiveness took place on Tuesday 16th October 2018 at the Ham Yard Hotel with Nick Pugh, Ebiquity’s Head of Effectiveness showcasing how better allocation of marketing spend could result in $45 billion more profit globally for brands each year.

The event also featured Les Binet and Peter Field presenting brand-new analysis of the IPA Databank of effectiveness case studies, Tom Sussman, Strategy Director, adam&eveDDB, and Cheryl Calverley, Marketing Director, AA, discussing short-term tactics and long-term emotional brand building. With a final session featuring a panel with all the morning’s speakers - discussing where marketing is going and giving the audience a chance to ask any key effectiveness questions.

Download the Ebiquity research paper, ‘Marketing as a profit driver - $45bn: The untapped profit opportunity for brands globallyhere and watch all the presentations from Thinkbox’s Perfectiveness event here.