Ebiquity, the independent marketing and media analytics specialist, announces today the launch of its Marketing Effectiveness operations in Germany, France and South East Asia.

The openings follow a series of senior appointments from across the industry, including Dr. Uwe Lehmann, who previously held senior roles at Nielsen in Germany, Ipsos and Initiative Media, as well as An-Rui Chiew, a Director at Mediacom in Singapore.

The new operations become part of Ebiquity’s international network, helping advertisers globally improve their return on marketing investment. They will be helping clients better understand the effectiveness of their digital advertising and traditional media channels using Ebiquity’s suite of analytical modelling capabilities including leading econometric capabilities, digital attribution and media testing services.

The new Effectiveness teams form part of Ebiquity’s fast-growing Marketing Performance Optimisation practice, which continues to show double-digit revenue growth.

Mike Campbell, Ebiquity’s Head of International Effectiveness said:

“It is a pleasure to welcome our new colleagues who bring fantastic experience of their markets, and of the marketing effectiveness discipline. We expect that combining this with Ebiquity’s world class modelling approaches, and independent position will be a winning combination for advertisers in the region.”

The German operation opened in early March, with Singapore and France due to open in April and May. The news coincides with Ebiquity joining I-COM, the global forum for marketing data and measurement, to help them create business value from marketing data and measurement.