The prospect of optimizing the entire customer journey, across both online and offline touchpoints, is a daunting undertaking for many brand teams.
In this latest Viewpoint paper to download, Rob Beevers, Head of Ebiquity’s UK Multi Channel Analytics offers six detailed stepping stones on the way to effective digital personalization.
The data sets involved often appear to be too big and unwieldy, too different from one another, and owned by too many different functions within a business. But by taking a step-by-step approach, it is possible to harness the power of analytics across all channels to understand and influence consumer behavior like never before. Brands that address the challenge of customer journey management with care and precision stand to outpace their competitors and the market.