Indicators of a Flourishing Media Agency Partnership: What to Look For
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
How Fit-For-Purpose Marketing Effectiveness Drives Business Results
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
Reimaging Agency Selection: Why is now a good time to go to pitch?
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
Rigorous Performance-Related Fee management: the key to harmonious agency relationships
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.