2018 ANA Advertising Financial Management Conference – 5 Key Takeaways
One of the advantages of attending industry events is the chance to stay atop of relevant topics while learning new topics, insights, and buzzwords from speakers and peers. This week, we were able to do just that as sponsors of the ANA Adve…
Google Analytics Data Retention & Privacy (GDPR) Announcement – What You Need to Know
Over the past year, Google Analytics has shared how they are preparing to meet the requirements of the General Data
Improving Media Transparency as New Technologies Are Adopted
Over the last few years, transparency and trust have taken center-stage in c-level meetings, industry events, and boardrooms across the globe. Significant progress has been made by leading brands since the ANA Media Transparency Initiative …
Smartphone Adoption is Slowing, Should Marketers Be Worried
Mobile has dominated the conversation, and the marketing strategy, of advertisers and marketers alike for the past few years. With smartphone user rates posting impressive growth numbers year-over-year, leading brands have given mobile a la…
Improving Media Transparency as New Technologies Are Adopted
Improving Media Transparency as New Technologies Are Adopted Over the last few years, transparency and trust have taken center-stage in
Ebiquity analysiert mit “Welt” die Brutto-Werbeausgaben im Lebensmitteleinzelhandel
Das Werbeverhalten im Lebensmitteleinzelhandel hat sich innerhalb der letzten Jahre verändert. Discounter oder andere große LEH-Unternehmen setzen in der Werbung auf ein starkes Image, Qualität und auf einen zeitgemäßen werblichen als auch …