Why now is a good time for advertisers to review agency performance-related fees
This new guide has been designed to help advertisers review and – where necessary – reset Performance-Related Fees. Thanks to
How to calculate effective share of voice – is the JPJ curve still relevant today?
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,
Time to get serious about creative and production contracts
By Federica Bowman, Global CEO at FirmDecisions Focus on media has paid off Over the past decade, many of the
Mastering financial best practices and embracing change
As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.
How can you optimise your influencer spend?
Influencer marketing is an ever-growing market and has become a norm for reaching new audiences on a personal level, but how can you be sure you are getting the best value and setting best practice within your guidelines?
Ebiquity delivers a strong performance in 2022
Ebiquity announces that its annual report and accounts for the year ended 31 December 2022 has been published.