The benefits of customer reviews are endless, for starters, they increase conversions and help customers through the sales process. The long-term gains of getting a customer review system in place are huge. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase decision. Numerous studies have proven the effectiveness of customer reviews to increase conversions. A study by Reevoo found 88% of customers consult reviews before making a purchase. Another survey by CompUSA and Iperceptions found that 63% of consumers are more likely to make a purchase from a business that has customer reviews.
Still, many businesses don’t take advantage of customer feedback. So what are the challenges and how can companies integrate online feedback to their optimization plan? We took a look at the legitimacy of online reviews and gathered sources across the industry to determine if online customer feedback really provides value to the business or the consumer.