London, January 2018 — Ebiquity announces appointment of Christian Polman to Chief Strategy Officer
In his new role, Christian will be responsible for defining the strategic direction of the business, partnering with our practice and regional leaders on their go-to-market plans, leading Ebiquity’s approach to M&A and partnerships, and shaping our profile by leading marketing corporate communications, and events.
Christian’s career in strategy spans widely, joining Ebiquity in January 2017 as Head of Corporate Development, leading strategy assignments at Bain & Company, developing digital strategy and analytics projects at DigitasLBi and as part of the Strategy & Operations team at Google.
Speaking about his new role, Christian commented: “Data and technology will play an ever-increasing role in the future of marketing, and I’m thrilled to help shape this future at Ebiquity. We have an enormous opportunity to help the world’s largest advertisers deliver more value to their businesses through higher marketing performance, and I’m very excited to continue shaping how we do this for clients through our unique mix of talent, technology, services, and data.”
Michael Karg, CEO, Ebiquity, added: “Christian has been the driving force in defining Ebiquity’s positioning and service offering since he joined the business 12 months ago. His extensive management consulting and digital background combined with his sharp intellect are instrumental in defining our strategy and go-to-market plans going forward.”