Ebiquity, the independent marketing analytics specialist, today announces the appointment of Tim Hussain as the UK Head of Digital Media.

Hussain, previously Director of Digital Strategy at Collective, a leading programmatic multiscreen advertising company, joins Ebiquity’s Media Value Measurement practice. The division specialises in providing brands with tools and consultancy services to improve media performance whilst ensuring transparency.

In his 15-year career in digital media, Hussain has held roles in business and product development at Sky and AOL whilst lending his expertise to the trade bodies Thinkbox and IAB.  His experience will assist Ebiquity as they further develop the digital measurement tools and techniques necessary to address the challenges facing advertisers today.

The team works with over 200 of the biggest advertisers in UK with whom Tim will be working. He will report into Neil Duncan, Managing Director of UK & International Media.

Neil Duncan, Managing Director of UK & International Media, said, “Tim’s first-hand experience of the very latest developments in digital media will ensure Ebiquity helps its client achieve business success. With the continued industry challenges around viewability, fraud, and the role of digital within the media mix, Tim’s expertise will be invaluable in developing Ebiquity’s digital product offering and advisory service.”

Commenting on his new role, Tim Hussain added: “Businesses are looking to create a competitive advantage from the opportunities that the growth in digital media present. Digital performance measurement is now taking centre stage and I’m excited at the prospect of working with some of the UK’s biggest advertisers that Ebiquity’s client base represents”

Tim’s appointment is the latest in a line of digital hires. In January, Michael Karg became Group CEO of Ebiquity, joining from digital agency Razorfish.  Rob Beevers took up the newly created role of Head of Multi-Channel Analytics, a service designed to help brands in Europe select, configure and optimise their data analytics programmes.

Elsewhere in the group, Federica Aperio, former Head of Digital at Ebiquity North America has joined FirmDecisions, Ebiquity’s global marketing auditor, in the newly created role of Managing Director, Digital. Her appointment enables FirmDecisions to better validate their investment in digital media, and give clients confidence the digital commitments made by their agency partners are being fulfilled.

For more information:

Richard Hemming, Group Head of Marketing, Richard.Hemming@ebiquity.com / 020 7650 9600