Hosted by: WARC & Ebiquity
When: Tuesday, 12th September 2017
Time: 12:30am AEST / 2:30pm NZST / 10:30am SGT
Presented by: Ben Millar (Digital Director, Ebiquity, APAC)
Online advertising spend continues to grow, but so does advertisers’ dissatisfaction with its accountability and the tools and metrics used to measure it. Nowhere is this dissatisfaction greater than regarding programmatic media, raising fears around brand safety. In fact, one third of advertisers plan to freeze or reduce online display investment, according to a recent study from Ebiquity & the World Federation of Advertisers.
During this webinar, Ben Millar, Digital Director of Ebiquity – Australia, will investigate some of the reasons advertisers are not getting what they need and will outline what you need to do to put the right level of controls in place over programmatic media.
Join the webinar to learn:
• How advertisers can create better transparency and obtain greater control over the digital channel
• Why data is so important and how to become proprietors of your owned data
• How programmatic can evolve from its current state and what are the ideal options