Each year, the Upfronts sweep through New York, bringing advertisers, agents, producers, media correspondents, and even celebrities together to discuss the upcoming year in broadcast. The Upfronts are an integral time for advertisers to strategize their investments for the next year.
To help advertisers navigate the rapidly changing ad-buying landscape, Ebiquity published its annual Upfront Point-of-View (POV) Guide. The guide covers our thorough analysis of the unit-by-unit advertising investment data in our robust cost pool from many of the US’s largest brands to uncover real-world changes and discuss trends across the industry.
Our cost pool is the largest of its kind and is based 100% on actual clients’ transactional media costs. Our comprehensive cost pool is representative of the U.S. marketplace, making it the best way for brands to benchmark against top U.S. advertisers and identify improvements.
The findings in our Upfront POV are then analyzed by our experts to include actionable insights and advisement for enterprise-level brands. As the world leader in media effectiveness, our team of industry experts work with more than 80 of the world’s top 100 global advertisers to offer local expertise with market-to-market insight – we approach our work with an independent framework along with our marketing and media expertise to provide truly objective insights. Neither a publisher, agency, nor buyer, we strive for full transparency across the entire ecosystem.