Last month Ebiquity and WARC jointly hosted a webinar: ‘How to ensure of digital transparency and effectiveness in the modern era’.
Online advertising is growing, but so is advertisers’ dissatisfaction with its effectiveness and the tools available to measure it. In fact, one third of advertisers plan to freeze or reduce online display investment, according to a recent study from Ebiquity & the World Federation of Advertisers.
During the webinar, Bill Bruno, CEO of Ebiquity – North America, outlines how to get the data and transparency you need to see ROI on your digital efforts, and how to put the right level of controls in place to protect your brand.
The webinar covers:
- How advertisers can create better transparency and obtain greater control over the digital channel
- Why data is so important and how to become proprietors of your owned data
- How programmatic can evolve from its current state and what are the ideal options
A recording of the webinar is available to download via the form below.