A view from Ebiquity’s Group CEO Michael Karg on ‘It’s time for big ‘M’ marketing to fight back’ has been featured in Campaign Magazine. Michael believes that too many marketers are sweating the small stuff and fail to see the bigger picture.
Michael shares his fear when marketers focus mainly on small “m” marketing;
The relentless focus on tactics makes one ask: How do all these tactical executions fit into a broader strategy? Has strategy become taboo in modern marketing?
As small “m” marketing trumps Big “M” more often than not these days, there are negative consequences for the impact this delivers.
To read the article in full on Campaign’s website, please click here.
First featured 22/02/2018