Our Chief Strategy Officer, Nick Manning spoke at this week’s AANA – The Media Challenge event in Sydney on ‘Achieving Transparency to Drive Business Outcomes’. Vivienne Kelly at Mumbrella has reported on some key topics discussed by Nick at the event including ad fraud, viewability, and programmatic advertising. The article draws key emphasis on Nick’s statement “programmatic is the biggest problem of all for advertisers” and why.

To read the article in full on Mumbrella’s website, please click here.

First featured on 22/03/2017

Arvind Hickman from AdNews Australia also reported on the key takeaways of Nick Manning’s talk at the AANA – The Media Challenge. The article discusses Ebiquity’s findings on programmatic trading where as little as 20 cents of each advertising dollar actually goes towards viewable advertising. Further expanding on how advertisers need to take back control, the media planning bias and how agencies are under pressure.

To read the article in full on AdNews website, please click here.

First featured on 22/03/2017