Our Chief Strategy Officer, Nick Manning talks to Mike Fletcher at M&M Global regarding the aftermath of the ANA report on US media practices.
Focusing on the agencies outward state of denial since the release and his hopes for 2017. Nick also draws upon Ebiquity’s key findings and strategic recommendations for advertisers going forward, that aim to reduce or eliminate the potential conflicts identified in the K2 Intelligence Study.
To read the article in full on M&M Global’s website, please click here.
First featured on 12/01/2017.