Mumbrella Australia reports on Ebiquity’s recent findings regarding TV advertising easily delivering the largest return on investment for automotive brands in Australia, with brands getting sales returns of $8.90 for every dollar invested in television advertising.
These findings are from the second wave of ‘Payback Australia’, an independent study commissioned by ThinkTV. Richard Basil-Jones, Managing Director, Ebiquity APAC, says “When it comes to the Australian automotive sector, TV is a critical factor in driving sales”.
To read the article in full on Mumbrella Australia website, please click here.
First featured on 18/05/2017
Richard Basil-Jones also discussed the findings with SKY NEWS Australia, please click here for more information.