Mumbrella’s feature ‘Mumbrella360 first sessions announced with BuzzFeed, Integral Ad Science, UBank, Warc and more’ announces the speakers for the first sessions at Australia’s biggest media and marketing conference, Mumbrella360.
Ebiquity’s Head of International Effectiveness, Mike Campbell, and Tim Elleston, Managing Director, Digital Balance will take to the stage to present a session looking at combining econometrics with algorithmic digital attribution to combat digital misattribution, exploring to what extent mainstream methods of measurement are providing misleading results.
Mumbrella360 will take place on June 12-14 at the Hilton Hotel in Sydney.
Tickets for the event can be purchased here.
To find out more, visit the article on Mumbrella’s website.
First featured 12/02/2018.