Digiday’s recent feature ‘Publishers are using advertiser trust concerns to their advantage‘ discusses whether Marketers’ newfound skepticism of programmatic media buying is starting to turn in publishers’ favor.
I the article, Tim Hussain, Head of Digital for the UK and global clients highlights the need for transparency;
…the greater the control advertisers have over their rebates, the better it is for the publisher.
To read the article in full on the Digi Day UK website, please click here.
First featured 08/11/2017.