Campaign’s recent feature “A view from Gideon Spanier: The battle to keep the programmatic business afloat” explores how programmatic advertising has become a boardroom issue and how trust must be restored. Gideon Spanier makes reference to Ebiquity’s findings regarding “only 40% of digital programmatic advertising investment reaches the consumer”.

To read the article in full on Campaign’s website, please click here.

First featured on 06/04/2017