Ebiquity in the press: The programmatic marketer’s 2019 checklist
by Ebiquity Marketing
Tuesday, January 8, 2019
Martin Vinter, Head of Media, Ebiquity on “The programmatic marketer’s 2019 checklist” has been featured in Digiday.
In this article, Martin discusses how to help advertisers ensure they’re braced for the ad-buying innovations and disruptions to come in 2019, and how to minimise the cost of switching suppliers.
Martin highlights that “for big conglomerates, we have seen a shift away from local relationships and deals to global tech and verification partnerships. These are often led, on all accounts, by the advertiser, and implemented and managed by the agency.”
To read the article in full on Digiday website, please click here.
First featured: 07/01/2019.