Richard Basil-Jones, Managing Director – APAC, Ebiquity and Kim Portrate, CEO, ThinkTV spoke with Sky News Australia on the recent findings of the ‘Payback Australia Study’. A study on the impact and effectiveness of automotive sector advertising commissioned by television industry group ThinkTV, and conducted by marketing analytics firm Ebiquity.
Throughout 2016, automotive brands invested $700m into Australian television advertising. The study has found automotive brands get a sales return of $8.90 for every dollar invested in television advertising. Richard and Kim discuss these findings in greater detail, also giving their recommendations on ad spend for automotive brands.
To read the article in full on the Sky News Australia website, please click here.
First featured on 25/05/2017