Mike Campbell, Head of International Effectiveness, Ebiquity provides perspective in MyCustomer.com’s recent article on “Will Google’s new attribution service shed more light on customer journeys?”. 

Mike Campbell explains “Google’s solution described a digital only world and takes no account of the impact of communications and media on offline sales”.  Mike goes on to explain what he believes the best solution would be.

To read the article in full on MyCustomer.com’s website, please click here.

First featured on 24/05/2017