30 August 2016: ThinkTV today announced that it has commissioned a landmark, world-first study to prove the value and return on investment of television for advertisers in Australia.
ThinkTV has partnered with Ebiquity UK, a leading, independent marketing analytics specialist, to conduct econometric research that will measure the sales impact and return on investment of five media channels including television, radio, press, online and outdoor.
The Australian study, the first ever of its kind, was inspired by several studies conducted by Ebiquity in the UK for TV marketing body Thinkbox on the effectiveness of advertising and the return on investment of different media.
Please view the full media release here
Please view the Financial Review, Australia article here