Ebiquity is proud to announce our membership of I-COM’s marketing data and measurement community, alongside marketing leaders from major brands worldwide.
I-COM is the largest international group at the forefront of smart data marketing. They share learnings and initiatives aimed to create business value from marketing data and measurement. Members of our Effectiveness Team will play an active role on some of I-COM’s 20 boards and councils. They’ll discuss industry developments, and bring their expertise from over 700 effectiveness projects, evaluating $18bn of marketing spend.
This announcement coincides with the expansion of our Effectiveness operation, with launches being announced in Germany, France, and South-East Asia, with other announcements to follow.
Separately, Mike Campbell, Ebiquity’s Head of International Effectiveness, will be speaking at I-COM’s global summit about multi-channel attribution management, and about better understanding growth drivers by combining digital attribution and econometrics. Find out more about this event here.