2 June 2016, Dublin: Ebiquity, the independent marketing analytics specialist, today announces it has fully acquired FLE Marsh, the leading media consulting and auditing company in Ireland. The Dublin and London teams will join forces to create Ebiquity Marsh.
The new company will be led by Frances Mary Marsh, as CEO of the Dublin office, assisted by Nigel Brophy, MD Consultancy in London. Ebiquity Marsh will provide media auditing, consultancy, marketing effectiveness and other services to both national and international advertisers including AIB, Eir, Heineken Ireland, McDonalds, National Lottery, Nestle, Tesco Ireland, and the VW Group.
Clients of the new company will benefit from the Irish experience of Frances Mary Marsh’s team, and the tools, systems, data and wider breadth of services that Ebiquity provides in 14 countries to over 80% of the world’s top 100 advertisers.
Frances Mary Marsh was a founding Director of FLE Marsh, one of the first consultancy practices to be fully accredited by the AAI/IAPI. Ebiquity took a stake in FLE Marsh when it acquired FLE Media in 2012. Today’s announcement confirms that Ebiquity has now acquired the remainder of the business.
Commenting on the announcement, Frances Mary Marsh, CEO, Ebiquity Marsh said, “Today marks the beginning of an exciting new chapter for our clients and ourselves. Brands are facing bigger, and more complex issues affecting the efficiency and effectiveness of their activity. In combination with our Ebiquity colleagues, we’re better placed to address them.”
Nigel Brophy, Managing Director, Consulting, Ebiquity Marsh said, “The new total will be greater than the sum of the parts. Our people can expect opportunities to improve their knowledge, and our clients can expect opportunities to improve their ROI.”
For more information:
Frances Mary Marsh, CEO, Ebiquity Marsh – firstname.lastname@example.org /+353 (0) 1 676 0934
Ebiquity is a leading independent marketing analytics specialist. They provide objective data insights to over 1,100 brands worldwide, including over 80% of the world’s top 100 advertisers. Ebiquity has offices in 14 countries and employs over 900 people globally.
Services include: marketing effectiveness, multi-channel analytics, pitch management, contract compliance, digital performance measurement, media auditing and advertising intelligence.
About FLE Marsh
FLE Marsh was established as a joint venture between Frances Mary Marsh and FLE (Fairbrother Lenz Eley) an international media auditing and consultancy company and has grown to become Ireland’s leading media auditing and consultancy company with a strong emphasis on delivering strategic commercial insights and solutions.
Based in Dublin, FLE Marsh has a team of ten people working across all media channels with senior relationships across all areas of the marketing spectrum to help clients navigate the ever increasing complexities and nuances of the advertising business.