In their continued commitment to innovation and leadership, Ebiquity, a global leading independent marketing and media consultancy, announces the appointment of Philippe Geyskens as Managing Director of Marketing Effectiveness – Ebiquity, North America.

With over 20 years of experience running precision marketing and analytics teams, Philippe will lead the North American Marketing Effectiveness practice for Ebiquity; helping advertisers better understand the effectiveness of their marketing investments across all channels and providing insights into the right marketing decisions for their businesses.

“I am excited to offer brands an independent assessment of their advertising performance, while helping them optimize spend, using best-of-breed technology and modeling solutions, supported by a team of the brightest minds in the industry” – Philippe Geyskens, Managing Director, Marketing Effectiveness – Ebiquity North America.

Philippe’s career in analytics spans across a vast career, encompassing experience on the advertiser-side with AON and Sears; as well as with a number of agencies including Digitas, RAPP, Hill Holliday, and most recently, Starcom.

Philippe will bring a wide range of experience in the use of data-driven insights and advanced marketing analytics solutions which Ebiquity will deploy against client needs; including in support of its recently launched Total View Attribution platform.

“We specialize in creating clarity across the marketing investments advertisers are making in the marketplace. Attribution and understanding what the Return on Investment is from every dollar spent sits as the greatest challenge faced by marketers today; we are excited to have Philippe join us to drive this vision forward for our business.  – Bill Bruno, CEO – Ebiquity North America.