Why the third-party cookie is being deprecated?
Travis Lusk, Group Director of Digital Media and Ad Tech, discusses the reasons behind the deprecation of third-party cookies and explores the potential knock-on effects in online advertising.
Incumbents struggle to retain media accounts in China amid slowdown
New research by Ebiquity reveals a significant shift in the Chinese advertising market, with 81% of media pitches awarded to new agencies in the first nine months of 2023.
Ebiquity & GOA Marketing join forces to revolutionise Paid Search advertising
Ebiquity announces strategic partnership with GOA Marketing, a pioneering paid search specialist company known for its innovative fusion of automation and consultancy services.
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.
Ruben Schreurs examined an early version of the Adalytics report and shared his insights.
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.