Is it time to rename the CMO?
Why is there such inconsistency surrounding the CMO and what does it mean for the future of the role?
Marketers ‘looking to feel confident’: the coronavirus causing irreversible changes to the advertiser-agency dynamic
The always capricious dynamic between advertisers and agencies is going through its latest set of twists and turns as both groups experience irreversible changes.
Testing Times: What Can We Learn About Data from the UK’s Great Exam Omnishambles
Nic Pietersma discusses the importance of empathy and testing to avoid unintended consequences – like those seen with recent A-level and Scottish Higher results in the UK.
‘No one is rushing to commit Q4 budgets’:
TikTok has until September 20th to sell its U.S. operations or face the consequences of President Trump’s executive order signed late last Thursday.
Microsoft-TikTok deal could resurrect tech giant’s digital advertising efforts
President Donald Trump confirmed Monday that he has given Microsoft the go-ahead to try to acquire popular social media app TikTok.
AA/Warc: Industry analysis
According to the latest Advertising Association/WARC Expenditure Report – UK adspend is expected to fall by -15.6% this year – a slight upgrade on earlier forecasts.