Our market leading industry insights

Opinion: In search of a new cookie jar: what Google’s decision means

In the press: Commercial TV’s decline is faster than we thought, but no one knows what’s next

In the press: Netflix and the multiple revenue stream, or will OTT ever learn to love advertising?

In the press: Accenture to close media auditing and pitching: is less industry oversight better than a conflict?

In the press: Four WFA partner predictions for 2020

In the press: AA/Warc: Industry analysis

In the press: Why marketers must look beyond cookies and rethink data in the 2020s

In the press: Netflix's Two-Minute View Highlights Larger Issues with Online Measurement

In the press: The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach

In the press: 7 trends that show 2020 will be a make-or-break year for marketers