A view from Ebiquity’s Group CEO Michael Karg on ‘Marketing is a science, so let’s treat it like one’ has been featured in Campaign. In this article Michael argues that marketing should qualify as a science, however many don’t seem to believe it is one or behaves as one.
Michael goes on to highlight three reasons why marketing is not being treated like a science, and why it should be.
To read the article in full on Campaign’s website, please click here.
First featured: 25/04/2018.