Campaign’s recent feature ‘Tesco above-the-line adspend surges as rivals retrench’ explores how Tesco has increased the amount it has spent on ‘traditional’ media by more than two-thirds last year.

Tesco’s total adspend which includes TV, radio, cinema, press and outdoor was up 68.2% to £73.9m.

It made Tesco an outlier, with media spend by all retailers down 1.9% to £1.81bn, according to data from Ebiquity taken from the ‘The Advertiser Report’ released via The Grocer on April 7^th.

You can read the full article on Campaign’s website here.

First featured on 10/04/2018.