The Drum’s recent feature ‘Will the brand safety officer dethrone the Chief Media Officer as the next big hire?’, explores whether or not a Brand Safety Officer could more effectively police advertisers’ media buys and protect their reputation.
Ebiquity’s Head of Communications Insight, Martin Broad, does not judge Bank of America’s “impulse” to hire specially in the brand safety role, adding that it was “perfectly sensible” move. Martin also added:
There are other alternatives to creating such a role, such as making brand safety management a more pressing part of the chief marketing role or by creating a dedicated brand safety team within the marketing team.”
To read the article in full on The Drum’s website, please click here.
First featured 12/03/2018.