The must-have solution that draws together data from multiple sources and enables advertisers to make smarter decisions about their marketing investments. Everyone wants one. Everyone thinks they need one. And those that haven't got one yet feat they might be missing out.
This document covers the following:
- The case for need
- Who's in control and who should be?
- Do advertisers need to run a DMP themselves?
- Questions to help advertisers know is they are DMP ready
- ROI, HR, or PR?
- The Ebiquity approach
The US DMP market is set to grow at a 43 percent compound annual growth rate (CAGR) from 2015 to 2021