Understand the true value of long-term marketing investment 

What we do

The impact of marketing investment and messaging over the long term – typically 2-3 years or more – requires a different approach from traditional econometric modelling. We’ve refined and apply an innovative technique called Pathways Modelling to establish the connections between brand equity and business performance. 

Brand Equity Modelling allows you to understand how what a brand says and what it stands for has commercial impact. It also enables you to see which creative messages work hardest and drive specific brand health metrics. In this way, you can establish the brand equity measures that matter most to your bottom line. 

By determining how particular campaigns and messaging drive customer perception and brand health on the one hand, and business performance on the other, you can fine-tune your creative to trigger the optimal response from your customers. 

Contact the Team

Explore our other advanced analytics services

Marketing Mix Modelling Attribution Test & Learn

Key People

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Mike Campbell

Head of International Effectiveness , London

Mike leads Ebiquity’s International Effectiveness Practice, helping brands to optimise marketing investments across multiple markets. He is based in our London office. Prior to joining Ebiquity, he spent 12 years as MD of Ninah Consulting’s London office and global head of its FMCG Centre of Excellence, working with Nestlé, Diageo, and General Mills.

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Richard Woodward

International Effectiveness Business Director, London

Richard has 20 years’ experience in marketing effectiveness, with particularly expertise in helping brands understand the impact of marketing both short-term and long-term. Before joining Ebiquity, he was Account Director at Ninah Consulting, having started his career at Information Resources.

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Tim Fisher

Commercial Head of Digital Attribution, London

Tim is responsible for ensuring that our Total View Attribution solution answers our clients’ most pressing challenges within the broad context of all key drivers, not digital in isolation. He joined Ebiquity after a decade leading projects in both market mix modelling and digital attribution.

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Nick Pugh

Head of Effectiveness, London

Nick leads Ebiquity’s UK Effectiveness division, helping clients in FMCG, retail, financial services, and travel enhance return on investment. He developed Ebiquity’s pioneering TestMatch service, and has been part of the group since 2003. Before he joined Ebiquity, he completed a PhD in optimisation methods.