Custom analysis of brand activity to direct client’s marcomms strategies
What we do
We help our clients – including both advertisers and agencies – solve specific communications challenges. We do this through brand or thematic reviews, across a range of sectors, to give deeper understanding of who is saying what, where, and why.
How we do it
Understand: Our teams based in Europe, the US, and Australia spend time with clients at the beginning of the process to truly understand their needs. This allows us to shape and clarify every brief. We then use Ebiquity’s exhaustive advertising database and other, complementary sources to gain a complete picture of competitors’ through-the-line activity. This includes traditional media advertising, digital, mobile, and experiential. We help our clients understand how messaging and media strategies differ by market and how they evolve over time.
Inspire: We analyse all relevant information and data, and find the campaigns, strategies, and trends that advertisers need to know about. Our teams are experienced and passionate about marcomms, which means we deliver compelling reports, insight-rich presentations, and dynamic workshops that stimulate the right conversations and shape creative strategy.
Direct: By delivering evidence-based learnings and actionable recommendations, we help our clients make more effective decisions. Our independence ensures a balanced, unbiased view of brands and sectors, and our work inspires campaign briefs, provides creative direction, and refines activation strategies.
Head of Communications Insight, Advertising Intelligence, London
Martin leads the Ebiquity Intel team that provides strategic insight into the paid, owned, and earned media communications of leading brands around the world. He leads the development of insight reporting for sectors including technology, alcohol, finance, mobile, skincare and cosmetics. He joined Xtreme Information in 2007, which Ebiquity acquired in 2010.
Director of Ad Intel , Sydney
Aaron runs Ebiquity’s Ad Intel business in Australia, delivering competitive intelligence and insight to leading global and national advertisers. Before joining the Sydney office, he was a senior member of the insight team at Ebiquity in London, managing clients from the automotive, mobile, banking, and gaming sectors. He started his career as a planner at Ogilvy in Sydney.
Senior Client Services Director, Chicago