Helping CMOs achieve higher media performance through best-in-class media management and transparency
What we do
We help leading marketers maximise the value of their media investments across all media types.
We are the pioneers of media performance measurement. With more than 300 specialists in 14 markets, we have unmatched global media expertise.
The world’s most extensive media cost database allows us to benchmark performance against competitors and peers with more precision and insight than anyone else.
Being independent of the entire media transaction process allows us to provide unbiased advice, insights, and analysis.
We do this because
We believe that advertisers need expert advice and new solutions to navigate the increasingly-complex media and marketing ecosystem.
We believe in the power of simple yet robust benchmarks to help improve your media performance.
And we believe that in a market that is often compromised by conflicts of interest, you need independent expertise to secure and deliver the level of transparency you desire.
How we do it
Our Media practice operates in three, complementary service areas.
Select the right agency partners, and ensure you and your agency are set up to deliver your strategic objectives
Drive transparency and efficiency in your media investments
Validate and verify you receive the services you pay for, with the right level of transparency
Our work supporting marketers to improve performance
How L’Oréal France identified the best media and search agencies for their needs
How Jaguar Land Rover chose a new agency for the first time in 17 years
How Nestlé UK enhanced media investment across both TV and press
How Subway assessed the impact of social media spend against key competitors
How Sony Mobile integrated measurement across paid, earned, and owned social
How Britvic enhanced the knowledge and confidence of its marketing team to ask its agency the right questions
How Lesieur chose a Data Management Platform to drive higher ROI on media spend and demonstrate digital leadership
Chief Executive Officer, FirmDecisions, London
Federica is the CEO of FirmDecisions. Before her appointment she was Managing Director for FirmDecisions’ global digital services.
Managing Director, Continental Europe, Paris
Laetitia is Managing Director of Continental Europe, and is responsible for overlooking Ebiquity’s European activities. She has more than 20 years’ experience planning and implementing media and marketing strategies, with senior roles client-side at both Qantas and Nissan. She is based in our Paris, France office.
Global Chairman of Media, London
Alan has an extensive, 30-year career in media, advertising and marketing. He has worked both agency and client side, for Ogilvy & Mather and Unilever, and was Global CEO of Digitas for four years. He is based in the UK.
Managing Principal, Media Performance, Hamburg
Dietmar Kruse has over 20 years experience in Marketing and Media in various executive positions. Prior to joining Ebiquity as CEO in Germany, he was founder of Billetts in 2008 and partner at Accenture for the period of 4 years, responsible for all Marketing- and Media operations in Germany, Austria and Switzerland.