Measure, benchmark, and improve digital media buying performance 

What we do

With brands investing more in digital display, video, and social media advertising, it has never been more important – and yet never more challenging – to assess digital media performance. While in theory you can measure everything, making sense of digital media impact is often compromised by a lack of transparency, different data sources, and the increasingly complex digital media supply chain.  

To help you understand how your digital media investment is performing, we have created Optix, a one-stop tool that measures, benchmarks, and compares digital media performance across multiple different markets, media channels, and platforms. 

Built by digital media experts in each of the major media markets where we are present, Optix is the only tool available today to harmonise and reconcile digital media performance to the same rigorous standards between markets and media types. 

Contact the Team

Explore our other performance services

Media Auditing & Benchmarking Performance Tracking

Key People

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Angus McLean

Senior Partner, Digital , London

Angus leads a team of digital specialists in Ebiquity Media UK, advising clients on digital best practice and measurement. He joined the firm in 2018, relocating from Australia, where he worked both client and agency side. He was most recently GM of Marketing and Director of Digital for Tourism Northern Territory. Angus had worked previously for telecoms firm Telstra and Mindshare, Sydney.

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Ben Millar

Digital Director, Sydney

Ben is a digital media and marketing specialist, with experience including strategy, media planning and buying, search, CRM, and eCommerce. He joined Ebiquity when the firm acquire Faulkner Media Management (FMM) in 2011, where he developed a comprehensive digital benchmarking and campaign review service. He has a passion and expertise for training. Before joining FMM, Ben was MD of full-service digital agency, Profero, having trained as a management consultant with Deloitte.

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Camilo Lizarralde

Head of Digital, New York

Camilo is the Head of Digital for Ebiquity, North America, where he advises global brands on developing successful strategies across digital efforts, including cost, quality, and programmatic. He has been helping Fortune 500 companies establish and grow digital media for over 10 years, working with leading media and full-service agencies. He is a graduate of Columbia University.

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Giulia Biesuz

Digital Manager, Milan