Assess and optimise your media buying performance with one global methodology across key marketing channels

What we do

We are the world experts in media auditing and benchmarking. More brands and companies choose to work with Ebiquity than any other firms to measure and evaluate media buying performance. We have the world’s biggest pool of media spend data covering $41bn in global spend across major channels. This allows us to benchmark your media buying performance against sector averages as well as against brands of similar size or with similar budgets in any sector. 

As a pioneer in the market, Ebiquity has defined the global media measurement standards and developed market-defining tools and methodologies. Cost and quality results in advanced markets are comprehensively displayed on the Ebiquity Rack. In smaller markets, we apply our Price Efficiency Effectiveness Reach & Affinity (or PEERA) approach to comply with World Federation of Advertisers standards. Reporting includes detailed scorecards, indicating where the issues and opportunities for improvement lie. 

If you are an international advertiser, you can compare performance across markets thanks to the consistent methodology all of our teams use. Our clients value the knowledge and experience of our local teams, and trust their recommendations. Increasingly, our approach recognises strong agency performance, strengthening successful advertiser / agency partnerships. 

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Key People

Dietmar Kruse profile photo

Managing Principal, Media Measurement, Hamburg

Dietmar Kruse has over 20 years experience in Marketing and Media in various executive positions. Prior to joining Ebiquity as CEO in Germany, he was founder of Billetts in 2008 and partner at Accenture for the period of 4 years, responsible for all Marketing- and Media operations in Germany, Austria and Switzerland.

Leela Nair profile photo

Leela Nair

Managing Director, Singapore

Leela runs Ebiquity | Media South East Asia from our Singapore office. She has worked for more than 20 years in the media industry, heading up media at Saatchi & Saatchi and running the Unilever team at UM Australia. She led the international division at OMD and has run Mindshare Singapore.

Martin Sambrook profile photo

Martin Sambrook

International Media Practice Leader , London

Martin has more than 25 years’ experience as a media auditor and consultant. He joined Ebiquity in 2008 from Accenture, and prior to that he worked at Media Audits for seven years. He trained as a financial auditor with Touche Ross (now Deloitte). Martin is based in our London office.

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Silvia Herranz

Media Director, Madrid

Silvia has 20 years’ media experience from media agency, media auditing and consulting positions. Prior to joining Ebiquity in 2011, previous roles included MD of Starcom MediaVest Spain and client director at Aegis. She has also worked at Initiative Media, MediaCom and Media Audits Spain.