Drive transparency and performance of your media investments 

What we do

We help media teams and marketing procurement professionals with the complex task of demonstrating year-on-year media cost savings across multiple territories. In an increasingly-opaque media market, our objectivity, expertise, and processes provide you with peace of mind that your agency is improving media buying performance. 

At the heart of this service lies Ebiquity ValueTrack, our proprietary, web-based analytics engine. ValueTrack allows us to capture media data from your agencies reliably, consistently, and straightforwardly. Its dashboards also enable us to report to your teams, both centrally and locally. 

In this way, ValueTrack allows you to: 

  • Ensure that your agency is delivering its value improvements across the world
  • Check that prices paid for your media don’t exceed the prices promised 
  • Identify ways your agency can improve media buying performance 
  • Ensure that all global colleagues can benchmark agency performance, market by market 

Contact the Team

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Key People

Christine Merrifield profile photo

Christine Merrifield

Managing Director, Media, New York

Christine is the Managing Director of Media for Ebiquity – North America, leading our media performance and consulting practice from our New York office. She has extensive experience both agency and broadcaster side, having worked for both MediaVest (now Spark Foundry) and Turner Broadcasting.

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Martin Sambrook

International Media Practice Leader , London

Martin has more than 25 years’ experience as a media auditor and consultant. He joined Ebiquity in 2008 from Accenture, and prior to that he worked at Media Audits for seven years. He trained as a financial auditor with Touche Ross (now Deloitte). Martin is based in our London office.

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Nathalie Taboch

Managing Director, Paris

Nathalie joined Ebiquity in 2014 from Carat, where, as deputy MD, she led key clients including Beiersdorf, Nokia, and Lego. Also agency-side, she was MD of Starcom in France, working with clients including P&G, Samsung, Honda, and Blackberry. But she started her career client-side in the 1990s, where she rose to be marketing director of laundry care at Henkel.

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Arcangelo Di Nieri

CEO, Milan

Arcangelo joined Ebiquity when the company acquired Media Advisor, a business he had founded in 2003. He has more than 30 years’ media experience, having worked as media director of Ted Bates, general manager of Carat, and CEO of Zenith Media Italy. He is a graduate in Statistics Sciences from the University of Rome