Once our initial Data Landscaping exercise has mapped
and cleansed your data, the next step is Econometric
Modelling. This is designed to give you a deep
understanding of how different parts of your mix really contribute
to your profitability and to identify real opportunities for
significant improvements in your ROI - by eliminating inefficient
channels and by finding opportunities to increase revenues.
Having established how influential each sales driver is, its ROI
can be established-and analysed by channel, by year, by campaign,
for example-in fact, by whichever criteria are most useful for
helping your business planning. These provide objective
justification and rationalisation for all your marketing
investments.
The where, when and how of ROI improvement
We then show you precisely where, when and how you can make
substantial improvements to your ROI by improving effectiveness and
eliminating wastage. And then model our recommendations with Budget Optimisation analyses and
initiate formal in-market trialling with our Test & Control service.
Simply identifying media weight 'sweet spots' can improve ROI by
17% on average.
Andrew Challier, International Practice Leader,
ROI
For how we can help improve your
marketing effectiveness:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
Objectivity
Our total independence from media owners and agency groups means
clients can always rely on our recommendations to be
evidence-based, impartial and actionable.
Experience
With unparalleled experience, data and benchmarks, our clients
benefit from an ROI on our fees of at least 5:1.
Database
In the 13 years we've been delivering ROI services, our clients
have entrusted us to evaluate over 500 projects accounting for
around $16 billion of their marketing expenditure.
Joined-up expertise
We're uniquely placed to analyse and model our clients'
marketing activity due to our joined-up approach to the
communications cycle; with in-house talent across commercial
advertising, PR, promotions, sponsorship and digital.
Client base
Client base We work with around 30 companies a
year, many on a continuous basis - in sectors as diverse as CPG and
Finance.
I can wholeheartedly recommend Ebiquity. We have an established
relationship as a result of their continued over-delivery against
expectations. The team is highly professional and the outputs and
insights are data driven with clear evidence to support, and
actionable. I consider their input to be invaluable in our planning
process
Marketing Director, UK CPG
For how we can help improve your
marketing effectiveness:
Call us on +44 (0) 20 7650 9600 or fill
in our contact form
